Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
In the densely populated world of social media, it can become difficult for businesses to identify who best to engage with in order to achieve what they need to on the web; it’s hard to tell the real experts and the influential from those who simply aren’t. Little Bird is a platform that exists to tackle this issue. The service provides tools that allow users to quickly identify and engage with the right experts in their relevant fields, and in so doing, take the necessary steps towards building that respected expert status themselves. Little Bird also provides the Little Bird API that allows developers to use this service and integrate it with other applications.
Do you use or plan to use a weather API in the near future? If so, Earth Networks would love to hear your thoughts on the landscape of Weather APIs on the market. Your feedback may help guide improvements in weather APIs and every survey respondent willl get a chance to win an Amazon gift card.