December 9, 2019
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Well, maybe not forever. But Wednesday's announcement that popular iPhone photo app Hipstamatic can now post their snapshots directly to Instagram's photo sharing network is pretty huge. This marks the first time the Instagram API has allowed a third-party app to add content to its growing social network, clocked at 27 million registered users earlier this month. For developers who couldn't wait for Instagram to publish its API (resourceful hackers reverse-engineered the system back in December, 2010), this could be the beginning of a beautiful friendship.
This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
The added complexity of tying multiple IT systems together to offer digital reward programs may require the implementation of an API management platform. However, the benefits to your customers can be significant, as experienced by Amsterdam-based transactional loyalty firm IceMobile.