Soleo, a leading cloud-based communications solutions provider, has announced the launch of a brand new "2.0" version of the Soleo API which allows mobile app publishers and developers access to Soleo's database consisting of more than 1.5 million advertisers and real-time data for over 15 million local merchants.
Why is it that the most common questions people have about providing open APIs are often about monetization? While there are many possible answers, two reasons that stand out are: a) the API is a distribution channel, and when you think new distribution channel there is an expectation around revenue opportunities; and b) if you are the person in your company trying to define the business case for an API to the executive team, there is a big hurdle to overcome, because business executives tend to see an API as a cost center and want to know how to measure the pay-off.
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Games, Healthcare, Bitcoin, and Classifieds. Highlights include Google's Dialogflow Natural Language Processing APIs and Binance's cryptocurrency platform APIs. Here's a rundown of the latest additions.