Walk through any shopping mall food court and you’re bound to be offered a free sample from at least one of the restaurants. The taster is such a staple of mall marketing for one simple reason: it just plain works. This tactic has been borrowed with success by software-as-a-service (and even downloadable software) companies and as such is also common with API Products.
Mygate is a financial services and payment solutions company that provides safe and secure transactions for online merchants across Europe and in South Africa. The payment gateway allows merchants to accept credit card payments from their websites, automate recurring payments, process manual payments for mail order and telephone orders, take fraud prevention measures and receive reports via a transaction reporting system. The Mygate API makes this functionality available to be integrated with other websites and applications.