February 16, 2014
Multimap, the UK-based online mapping provider that was acquired almost a year ago by Microsoft, has released a new API that allows users to embed customized Multimap maps in web pages using a single line of HTML code. This new functionality is similar to the existing custom map embedding functionality provided by Google My Maps and third party integrator Map Channels.
Walk through any shopping mall food court and you’re bound to be offered a free sample from at least one of the restaurants. The taster is such a staple of mall marketing for one simple reason: it just plain works. This tactic has been borrowed with success by software-as-a-service (and even downloadable software) companies and as such is also common with API Products.