Open data platform Factual continues its expansion into the local market. The new "monetize API," as the company is calling it, helps connect developers--and their users--to coupons, table bookings and other referrals to local places. The developer, in turn, gets a cut of whatever Factual earns from the deal. The addition to the Factual Places API comes with four launch partners, including the two most popular daily deal websites.
The Vibetrace API integrates Vibetrace's recommendation engine, accessing virtually any e-commerce platform. The name of the game, of course, is to move people from your target market to become visitors, then shoppers, regular customers and finally, part of your engaged community. Vibetrace's secret sauce for increasing conversion rates is a csutom built recommendation engine. It joins nearly 200 e-commerce APIs in our directory.