Eighteen APIs have been added to the ProgrammableWeb directory in categories including Cryptocurrency, Mapping, and Localization . Also new to the directory is an API to run reports from Google regarding website abusive experiences and the Mapline API for creating maps from data on spreadsheets.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
The article focuses on URL-Shortener APIs that appear in ProgrammableWeb's API directory. It includes Proofeditors.com and the popular Bit.ly API. Special features of the APIs include added security, special tools, and shortening for unique platforms. Also listed: 32 Bit.ly mashups.