Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
This week, Amazon announced the launch of a new Route 53 Auto Naming API that allows developers to automate the registration of DNS for microservices. According to Amazon, "The new API simplifies the management of DNS names and health checks for microservices that run on top of AWS."