Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
David Engel and Brian Rucker found themselves wondering about mobile versions of websites. The system they built to detect whether mobile sites are displayed for five mobile operating systems is now available as the Company Data Trees Mobile Website Detection API and is the first "branch" of their new venture, Company Data Trees. When Engel and Rucker ran the top 200 sites (according to Alexa), they found about half have no mobile site, including LinkedIn and PayPal.
Ten more APIs have been added to the ProgrammableWeb directory in categories including eCommerce, Auto, and Marketing. Highlights include the Sonos API for home sound automation and the Arcentry API for architectural diagram creation. Here's a look at what is new for developers.