Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Twitter recently announced what developers have been expecting since at least its Chirp conference. Links posted to Twitter will soon be passed through the company's own link shortener, t.co. It could be bad news for other services built to fill the link shortening need, such as Bit.ly (our Bit.ly API profile).