ReelSurfer has been capitalizing on our short attention spans when it comes to watching online videos. ReelSurfer is an application that lets anyone clip and share any video from any website. Users can then compile and organize clips into a larger "Reel." Earlier this week, ReelSurfer announced the beta ReelSurfer API that allows users to embed video clips into any website or app. Developers can now add applicable video clips to their apps and websites without the hassle of editing out video irrelevant to their content.