This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Mapping and Location APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
Purlem, personalized landing page and marketing service, has launched The Purlem API that gives developers access to most of Purlem's personalization features. Purlem was born out of frustration with the cost and complexity involved in pURL development. Now available through an API, Purlem has taken more barriers out of pURL creation and maintenance.
Facebook has added Codeless App Events to the latest version of the Facebook SDK. The new feature allows app owners to track interactions between app users with certain elements within an app (e.g. buttons, images, etc.). Codeless App Events is implemented through a visual tool to reduce coding.