August 21, 2019
Related Articles (206)
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
AtTask, cloud-based work management provider, and WebDAM, digital asset management provider, announced their strategic partnership today. Both companies will integrate the other's functionality to existing platforms to expand marketing-focused technologies. The AtTask Marketing Cloud will now offer WebDAM's digital asset management and brand management functionality. Additionally, WebDAM's digital asset management users will have AtTask's full project management functionality.