At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
For businesses and brands, the customer is king, and being able to know what makes consumers tick is a definite advantage. Converser makes this a possibility by enabling application owners to interact with their customers directly from within the app, getting a better understanding of their users and ultimately gaining the knowledge they need to maximise their appeal. Converser's API is available to developers who want to integrate this functionality with other applications.