The team at Intel Mashery has helped launch more than 200 customer API programs, and has identified a few key steps that can encourage an overall API launch with the potential to generate new revenue streams, increase innovation and drive business development.
Eleven APIs have been added to the ProgrammableWeb directory in categories including Marketing, Nutrition, and Games. Highlights include an API for integrating Stratfor Worldview service, provides intelligence, predictions, and news regarding global issues. Here's a rundown of the latest additions.
ShopAdvisor has announced that version 3.0 of the ShopAdvisor API is now generally available. The API allows developers to build applications that can make online-to-offline retailer oriented queries which can then be used to provide information for mobile marketing campaigns.