September 25, 2014
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Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.
Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.