December 22, 2009
Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
It used to be that if you wanted distribute and promote your music, you needed a label or manage to get your music in the hands of those that would be interested. Now, that's completely old hat and these days, bands are able to handle production, distribution and promotion in a way that is both genuinely engaging and highly effective. OneRPM is a powerful tool in the way of digital distribution. Create an account, upload your content, manage it, and distribute it to ever major and minor digital outlet around--now including Facebook.
We are all familiar with online commerce these days. You want to buy something while shopping on Amazon or any other online destination: You create a profile and enter your credit card number; you purchase physical products, have them mailed to you and get the instant gratification of a digital purchase.