Applications have not historically been designed to leverage third party cloud services. With the rise of cloud platforms has come new ways of managing and deploying applications in the cloud. The floodgates are open, and services are emerging to complement the capabilities of these cloud platforms.
Step back almost 20 years. I was then CEO of a tiny publishing house at a group breakfast during what was then called the American Booksellers Association convention. The guest speaker was a guy with a clearly nutty idea: Jeff Bezos was selling books over the Internet. Every publisher in the room had the same question: who in their right mind would ever buy a book that you couldn't hold in your hands before paying for it?
Fog Creek Software has announced the release of HyperDev (beta), a platform that developers can use to build web applications and experiment with front-end and back-end code without having to configure servers, run shell commands, compile files, and complete other extraneous tasks.