September 5, 2013
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
This week we had 20 new APIs added to our API directory. These latest entries include an API for a hosted subversion and storage service, a social content sharing and discussion API, a cell phone number validation service API, a UK address lookup service API, an API for an online fraud detection service, and an online project management and issue tracking API.