It seems like analytics are everywhere today with businesses trying to make sense of the mountains of data they've collected to improve their users' experiences and increase their own bottom line. Whether it's tracking site visitors, following online conversations, understanding how leads turn into customers or increasing mobile engagement; businesses have a vested interest in using tools that turn their data into profits. Developers in the ProgrammableWeb community recognize this and frequently submit anaytics mashups to our directory. Today we'll take a look at some of the best ones that we've recently come across.
As machine learning and predictive analytics become more prevalent in businesses, predictive APIs are starting to open up. Are predictive APIs right for your organization? Louis Dorard provides a framework to help you decide and begin to consider the question of which APIs to use.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.