The vast majority of analytics software is going to be consumed within another application, rather than exist as a stand-alone application. Recognizing this fact, analytics application vendors are racing to deliver robust sets of APIs around their applications that make it easier for developers to embed those capabilities within their applications.
Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.