May 31, 2016
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While some folks tend to think about APIs are being little bits of arcane code that only developers care about it, the truth of the matter is that billions, possibly even trillions, of dollars are at stake in what will soon be a series of API wars. In no place is this more important than in mobile banking, where companies ranging from Google, the PayPal unit of eBay and lesser known entities such as MineralTree are all vying to usurp the role of traditional financial institutions.
Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.
As data becomes more widely collected and more inventively applied to a range of industries and scenarios to drive business, this tutorial from dannyrb.com guides followers through building a simple chart that presents site traffic figures on your website using Google Analytics API.