July 18, 2018
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With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
PipelineDB recently announced Stride, a realtime analytics API. API access to powerful analytics engines delivers the potential for computers to replace the role of the data scientist. PipelineDB President, Jeff Ferguson, believes Machines Analytics may turn this potential into reality.
PriceAdvantage, a company that provides fuel price analytic services, has announced a new API that will allow fuel retailers to streamline integration with the platform. The company is hoping that the API will simplify the process of importing and exporting pricing data.