Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
Facebook has announced the release of Graph API v2.11 and Messenger Platform v2.2. Facebook Graph API v2.11 includes changes to the Pages API and App Links Host. The latest version of the Messenger Platform includes the availability of the Messenger Broadcast API (open beta) and Page Insights API.