FullContact has announced the CardShark API. The CardShark API allows users to "to send images of business cards to FullContact, and...receive back a response containing transcribed structured contact data." The advantage the API method of optical character recognition over competitors lies in the ability to send contacts to devices and applications beyond the device that captured the initial picture.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
Salesforce has introduced new Einstein Platform Services and APIs including Einstein Sentiment, Einstein Intent, and Einstein Object Detection. Developers can use these services to build CRM apps that leverage machine learning capabilities such as image recognition and natural language processing.