To be a successful API provider means actively engaging with your developer community to build up your ecosystem of developers and partners. This research report looks at the growth patterns of eight successful API providers and the strategies they employed to gain traction.
Yammer, a microblogging-for-business site and winner of the top prize at the recent TechCrunch50 conference, has released an API to allow developers to build their own applications around the service (Yammer API profile). Created by the people behind genealogy site Geni, Yammer has taken the tried and tested Twitter model, which asks users to answer the question "What are you doing?" in 140 characters or less, and adapted it for businesses, turning the question into "What are you working on?"