December 26, 2019
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With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
Service Objects, real-time contact validation service provider, announced its new product today: DOTS Address Detective. Address Detective examines incomplete address information and uses existing data to rectify and salvage the data. Given the data-crawling nature of the new product, Address Detective seems an excellent candidate to integrate via an API. To explore this concept, PW caught up with Service Objects CEO, Geoff Grow, to explore.
ActiveStandards, an SaaS website quality management platform, provides the ActiveStandards API, that gives developers access to the toolset, allowing them to integrate it with other websites and use the functionality wherever it is most appropriate for that given website. Any business or organisation that has a significant enterprise web presence will know the value of being able to monitor and protect the quality and compliance of their web content, and a tool like ActiveStandards provides the means to do just that.