Kippt, designed to make information workflow and archiving effortless, has launched a new API alongside a developer site and app gallery. The new, publicly available API simply opens up the existing Kippt API that continues to power the Kippt web service. Instead of pushing Kippt as a standalone product, the Kippt team hopes that the Kippt API will encourage developers to develop apps based on the Kippt platform.
Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.