September 10, 2018
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Seventeen APIs have been added to the ProgrammableWeb directory in categories including Customer Relationship Management, Music, and Transportation. Highlights include the Google Cloud Healthcare API and an API for space launch information. Here's a rundown of the latest additions.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.