Email is probably one of the most important channels explored by marketing managers. Done right, email marketing can have an ROI of 3400%. Bad email lists keep many companies from seeing these results. This article looks at how email verification tools can help companies achieve desired results.
BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".