Microsoft continues to plug its new open strategy, and a number of new Graph-related services propel its strategy. With new apps and APIs connected to the Graph API endpoint, Microsoft is quickly allowing two way access to and from Office 365 apps and third-party, non-Microsoft apps.
One of the bigger challenges with anything having to do with software-as-a-service (SaaS) applications is how quickly they can sprawl out of control. Before most organizations realize it they wind up with multiple silos of SaaS applications that are even more difficult to integrate than traditional enterprise applications.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.