November 25, 2019
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Traders have the opportunity to leverage the value of big data with their trading strategies. Most traders are accustomed to looking at price data to generate signals, however non-traditional sources of data can also be used to identify opportunities and eliminate inefficiencies.
Payment options are not limited to cash, checks, or credit cards anymore. ECommerce and mobile tech have transformed the ways people buy goods and services in the past few years. Driving the new options are APIs. Here's a list of top APIs for Payments, according to traffic on ProgrammableWeb.