Google Cloud Platform is positioning itself as a major player to help mobile developers get off the block fast. While the platform was complete in terms of its Compute Engine (IaaS), App Engine (PaaS) and cloud services (Storage, Big Query, etc), developers still had to do the work of connecting the pieces. If you were a mobile developer who wanted a quick starter application in the Google cloud, you had to figure out the pieces. Similarly, if you were looking to expose your app engine applications as a bunch of REST-based services that would scale to heavy loads and work across multiple mobile devices, you had to work on your application to do so.
Chromecast, the $35 device from Google that allows you to stream content from your mobile phone to your TV, has announced the release of a publicly available Google Cast SDK that allows developers to plug in support for casting content from their mobile and Web applications onto their TV screens. By encouraging developers to integrate Google Cast SDK support into their apps, Google is likely to change our interaction with TV in more ways than we can imagine.