AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.
Vonage today announced that it is acquiring communications platform-as-a-service provider Nexmo in a cash and stock deal valued at $230 million. Nexmo counts some 350 customers and over 100,000 registered developers, and says that it is processing 5 billion API calls every year.