Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.
Publisher Pearson recently launched its new API program with three of its top titles. The new platform provides a common set of tools that developers have grown accustomed to: documentation, sample code, app showcase, blog, forum and FAQs, for example. Pearson has a lot of content to pick from with its core offerings, as well as its numerous partners, and they decided to start by launching three very different content APIs: FT Press API, Longman Dictionary API and Eyewitness Guide to London API.