Staying in touch with customers is essential to building lucrative relationships and encouraging repeat business. With hundreds of jobs or sales on the go, and countless emails arriving in the inbox daily, it can become easy for companies to let some slip through the cracks. Contactually is a customer relationship management system, designed to provide businesses with a tool that helps them to stay relevant in their customers' lives. Contactually's API allows third party developers to access this functionality and integrate it with other applications.
Railsware, creator of Mailtrap (email test environment), has released the Mailtrap API. Mailtrap provides a "fake" SMTP server so developers can test email environments without the need of actual customers or users. Mailtrap has proved a useful tool to the developer community; however, API access to Mailtrap features has been desired for third party integration. Mailtrap Product Manager, Pavel Pavlovsky, announced that numerous developers requested API access over the past year and Railsware is happy to announce its availability.