Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
With developers already sourcing code snippets to cut and paste into their dev projects, Runnable has launched to provide a “YouTube of code” social network. Runnable have calculated there are over 200 million code searches each month, as developers look to stand on the shoulders of giants – or at least each other – when creating quick, workable solutions to include in their projects.