Tools, Application Development, Human Resources, Jobs, Learning Management Systems, Software-as-a-Service, Testing
December 27, 2017
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Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
The Streak API integrates its client relationship management (CRM) platform into other applications like MailChimps and Wufoo. The API's webpage reveals that it requires an API key and uses HTTP Basic Auth. The request format supports Create, retrieve, update, and delete (CRUD) with response in JSON. The purpose of the API is to manage CRM relationships through your application.