In the age of the programmable Web the application development community has become a vibrant place where developers frequently move between multiple projects involving multiple organizations. The trouble is that there is no real center to that activity, which leaves a lot of developers to their own devices when it comes to generating new business opportunities.
Informatica is looking to make the lives of developers simpler on two fundamental planes of existence. The first is allowing developers to leverage Informatica APIs to create their own connectors. The second involves making it easier to collaborate with business users in terms of figuring out what data sources actually need to be integrated.