In the world of internet marketing, making sure your website is both visible and relevant amongst millions of others is key, and SEO (search engine optimisation) plays an important part in making sure this is the case. MySEOTool is one of the many SEO services around, but the its selling point is that there is a specific focus on the client and on making the process a simple and streamlined one. MySEOTool's API provides access to this functionality, allowing developers to integrate MySEOTool with other applications.
Over the past year, French startup Algolia has pivoted its business model to focus on providing search as a service by offering an easy-to-integrate API product for use by websites and online businesses. ProgrammableWeb caught up with CEO and Co-Founder Nicolas Dessaigne at the recent API World conference to discuss the service’s new seed funding, and how an API-as-product business model builds trust with end-user developers.