There's always been a little annoyance on the end of affiliate APIs, those that pay developers money for referring buyers. In exchange for a potential sale, developers have to send their users to the company's site to complete the transaction. In the future, many of those purchasers will be able to remain using the developer's application for the length of the sale. We're a step closer to that future with a new release from API management company Mashery (a ProgrammableWeb sponsor). Mashery customers can now process transactions through their APIs, which means the potential for applications with lower barriers between a customer and a sale. And yes, that little annoyance at the end of affiliate APIs could be going away.
Customer service-focused Zappos intends to make public a feature of its Zappos API that allows customers to access order history. The feature is currently available in its official iPhone and iPad apps, though there is no timeline for when Zappos will make it available to its growing developer community.
Play2Shop aims to be the "Ebates with Entertainment and Engagement." Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.