August 29, 2019
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Understanding the mind of the consumer is the crux of any marketing campaign, and having the ability to monitor whether these efforts are working or not is priceless. Thanks to Google's release of Multi-Channel Funnels in Google Analytics last year, this is a possibility. There have been numerous requests that this data be made available via an API, and finally it's here, Google has released the Multi-Channel Funnels Reporting API.
With so many people glued to their smart phones these days, text message marketing simply makes sense. Done right, it’s easy, personable and gets the word out instantly. Slick Text is on-board with the idea. The mobile marketing company has just released the Slick Text API that enables third-party developers to integrate its text message service into their own products.
There are already millions of apps available that have great content, and there'll be many more to come. GROUPcentric provides a product that aims to add a new and exciting layer in social sharing functionality that allows content to be shared, not only via the large scale Facebook and Twitter options or email and SMS, but an in-application sharing service that makes it possible for users to privately share content with groups of friends that can be accessed on any app. The GROUPcentric API and SDK allow developers to integrate this functionality with other applications.