March 1, 2017
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As more and more people are using Twitter as a means of sharing and communicating, it seems that almost every web and mobile application on the planet as a "Share this on Twitter" feature. Most of the time, this feature is welcome. Posting Foursquare mayorships, new blog posts, entertaining YouTube video, etc. But sometimes, it's a problem. Namely, when a web application doesn't include the option to not post to Twitter or makes the button hard to find or easy to miss.
Well, maybe not forever. But Wednesday's announcement that popular iPhone photo app Hipstamatic can now post their snapshots directly to Instagram's photo sharing network is pretty huge. This marks the first time the Instagram API has allowed a third-party app to add content to its growing social network, clocked at 27 million registered users earlier this month. For developers who couldn't wait for Instagram to publish its API (resourceful hackers reverse-engineered the system back in December, 2010), this could be the beginning of a beautiful friendship.
This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.