One of the more problematic elements of building any application is managing end user identities. Writing the code to manage who gets to access any given application not only is time consuming; it doesn’t usually add much in the way of unique value to the application.
Arguably, Salesforce.com brought the software-as-a-service (SaaS) concept mainstream. Today, if software isn't available as a service, it's considered old school. But software -- as a service or not -- is just a container. What makes software valuable has always been what it does to data. Now, in the same spirit of service-oriented architectures and SaaS, a new concept is emerging, Data-as-a-Service (DaaS).
In this interview with Anita Paul and Bryan Kirschner, Apigee announces its Enterprise Monetization Services, an end-to-end system for managing digital assets and rapidly experimenting with business models to find the best choice cheaply.