Square now has an E-commerce API that brings Square services to third party websites. Square is usually associated with its mobile credit card reader and complementary software. With the E-commerce API, merchants can use their own systems with all the benefit of Square's modern payment services.
Gyft opened its doors in 2012 with a focus on transforming plastic gift cards into their much more convenient--and transferable--digital equivalents. Now, it's turned its attention to the gaming industry that rewards players with points, rewards, credits and coins. But when players want to cash out, gamers and others need to avoid high transaction costs, as CEO Vinny Lingham told Sarah Perez of Techcrunch.