IBM has announced that it is acquiring the digital and data assets of The Weather Company in a deal reportedly worth more than $2 billion. The acquisition will hing on IBM's ability to create value by applying Watson to The Weather Company's data to create predictive weather analytics solutions.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.