Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
HelpSocial has released a new Open API that features enhancements for improved performance, scalability, and security. The Open API provides access to all capabilities of the platform such as streaming content from across social networks and replying to social and messaging comments.
This weekend, customer support software provider Freshdesk rolled out the latest version of its API. The Freshdesk API v2.0 aims to make it easier for developers to integrate with Freshdesk and offers developers access to features and functionality not available in the existing version of the API.