November 27, 2019
Related Articles (247)
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Documents, Air Travel, and Home Automation. Highlights include an API for fitness centers, and an API for integrating Speakap enterprise social networks. Here's a rundown of the latest additions.
Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
APIs are largely hailed as the driving force behind digital innovation, and it is difficult to argue with this concept. Yet despite many high-profile API evangelists preaching the good word about APIs in general, there is a need for more localised evangelism, according to a post by Sam Macklin.