The geo mapping platform ecosystem has grown a little more as the competition between Google Maps and Bing Maps just got a lot more interesting. It's been less than a week since we covered the release of a variety of new features for Bing Maps, including the addition of new StreetSide panoramic imagery similar to that used in Google Maps StreetView. At the time, it seems that Bing Maps was making a move to "catch up" with Google Maps in terms of immersive street-level panoramic photos. And now Google has countered back with the release of "aerial perspective imagery" similar to the Bird's Eye View imagery used in Google Maps.
As part of the series on getting the most ROI out of your API, this case study shows how Intercom grew its developer program by tracking key indicators across a range of business goals — platform reach, developer engagement, financial impact — that aligned with their API strategy and business plan.
The Twitter API is one of the most popular APIs in our directory. While the most fundamental use of the API is to post a Tweet, developers have been using the API to access and mine the humongous amounts of Twitter data being generated, resulting in 50 Twitter visualizations in our mashups directory alone. These applications mine Tweets to provide services that help users track topics of interest, geolocalized Tweets and even predict flu outbreaks.