We have added eight APIs to the ProgrammableWeb directory in categories such as Marketing, Nutrition, and Payments. Among the new additions is the Payfirma Push API, which offers a mobile payment system to developers. Here, we summarize the new additions and how they can assist developers.
Listrak is an email marketing company solely focused on the ecommerce channel. By getting to know their clients in depth, reviewing clickstream data and transactional history, and plotting customers on a lifecycle grid, Listrak is focused on delivering two things, according to CEO Ross Kramer, "help our customers acquire more new customers, and sell more to existing customers." The Listrak SOAP API makes automation of managing email campaigns easier.