Technology and entertainment retailer Best Buy is leading the way with the latest addition to the Best Buy API. It now allows developers to not just search the company's catalogue, but also complete the purchases within their own applications. Developers then earn a portion of the sale, which one would expect to be more likely than when applications must hand off the customer to Best Buy's site.
Open APIs are upending the ecommerce business model and forcing developers to seek out more realtime tools to ensure a positive customer experience. Speaking with ProgrammableWeb at the recent API World conference in San Francisco, Tony*, a lead developer with an online retailer, discussed some of the unique impacts that face retail when using APIs to enhance content delivery.