March 9, 2018
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Yammer, a microblogging-for-business site and winner of the top prize at the recent TechCrunch50 conference, has released an API to allow developers to build their own applications around the service (Yammer API profile). Created by the people behind genealogy site Geni, Yammer has taken the tried and tested Twitter model, which asks users to answer the question "What are you doing?" in 140 characters or less, and adapted it for businesses, turning the question into "What are you working on?"