Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.
X.commerce is the new brand for the developer commerce tools that include the eBay API and PayPal API. The first conference under this new brand is coming in October to San Francisco. As a media partner, we have a promo code, as well as a little more information about how the company is looking to create a sum greater than its parts with the X.commerce platform.