December 19, 2015
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Mocapay focuses on mobilizing businesses' payment, loyalty, coupon, and gift programs through innovative software. Mocapay aims to unify merchant programs and payment options across all devices. To enhance its platform, Mocapay recently launched a token solution that integrates with any POS system via an API.
FinancialForce.com, focused on building cloud based business applications on the Force.com platform, has released an API for its accounting application (i.e. The FinancialForce Accounting API). The API gives access to the entire suite of accounting tools available through the accounting platform (e.g. cash management, reporting and dashboards, ordering and billing, etc.). Although FinancialForce.com built the application with Force.com, and the target audience began with Force.com developers, the application has been integrated with many platforms and APIs (e.g. Google Apps, Basecamp, Facebook, PayPal, etc.)